Businesses have broken our economy and we all have to literally pay for that. Typically they strive to increase shareholder value by constantly seeking to push more stuff to more customers with ‘in your face’ sales techniques. These models may hit short-term sales targets but they don’t build long-term shareholder value and have little or no benefit for the communities we all live and work in. Never has it been more obvious that businesses driven by greed have caused such incredible and long term damage to an entire economic ecosystem.
Businesses have become a major part of the problem. Doing business the same way and expecting different results is the definition of insanity.
New approaches are required that will transform businesses to become part of the solution. Givenomics is an emerging model that unites companies, customers and communities so all can contribute and thrive.
This book provides an overview of the the experience of building TheGivingMachine and how that led to discovering how combining commerce and giving can enable commerce to become a force for good and benefit companies, customers and communities.
Givenomics published by www.anomapress.com ISBN 978-1-908746-74-0 , £12.99