Givenomics Book Review by by Elisa Birnbaum on SEE Change

SEEChange“If your business is looking for a new model that not only allows it to be a force for good and a supporter of community, but that enables it to adopt new ways of engaging its customer base, Givenomics can be a great starting point. Chapter 9 is particularly helpful, as Morris outlines, step-by-step, how to implement Givenomics. Important details like donation tracking, brand differentiation, costs and marketing opportunities are discussed, with examples offered. The book, and Morris’ own personal experience running TheGivingMachineâ„¢, offer tangible tools for those looking to do well by doing good.”

Full review on SEE website

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